To date, we have come out good or bad from all the major crises. Of all. The big question we must ask ourselves is how is our company going to get out of this situation? We all remember the anecdote of two explorers who are harassed by a tiger in the jungle. Suddenly, one of them stops to put on some sneakers.
The other explorer, astonished, asks him: “Don’t you think that with these sneakers you will run faster than a tiger?” To which the first explorer responds, “more than a tiger, no, but more than you for sure.”
May this anecdote serve to educate you on the fact that the important thing is not only how we are going to get out of this crisis, but also how we are going to get out with respect to our competition. The digital transformation of companies is an urgent need and we should all stop procrastinating and face all the challenges it poses to us once and for all. If we now had an online sales system, we would not have to reduce our commercial activity to zero and we could continue in contact with our clients. If we migrate our obsolete websites to the new PWA (Progressive Web App) technologies we could face the new post-crisis horizon in an enviable state and cover market shares that are much more difficult to obtain in good times.
▶ Times of crisis are times of great tribulation but also of great opportunity. These are moments of studying how to minimize the impact, readjust the activity, make the necessary cuts, but also think about what we can improve. What new marketing tools can we incorporate into our activity to be more efficient, more profitable, and better than our competition. Do we need a private area on our website that helps us to retain our customers and be able to communicate with them through our own channel with all the savings and advantages that this entails? Can we install online consultation systems with a secure payment gateway to keep our activity at full capacity in times of quarantine? Are we sure that our commercial strategy is aligned with what the market says or perhaps we should do an in-depth study to know what the market demands and adjust it to our offer?