Between the coronavirus, globalization, and technological advances, everything is changing very fast. One of the big changes is video conferencing communication.
t is an ideal medium to present your ideas for several reasons:
– Savings: you don’t have to travel.
– Omnipresence: there are no borders.
– Scale: many people at the same time.
But as with any other type of communication, its success will depend on its effectiveness. Here are six keys to preparing a successful video conference.
1. Research your audience
Each videoconference has its context and therefore its specific audience. It is your responsibility to research it in order to adapt your message and get what you want.
Three key questions:
Who? To know your level of understanding.
What does he want? To understand what interests you and rule out the irrelevant.
What will you offer him? To decide what to talk to him about.
If your company offers digital services and your interlocutor owns pizzerias, it is very likely that he is not interested in you starting a blog and rather prefers a sales strategy through social networks.
2. Set a clear goal for yourself
Knowing what you want to achieve in the video conference is key; not being clear will make you ramble and waste time.
Start by asking yourself: “When the presentation is over, what do I want this person to do? Ask me for a budget? Go to my website? What do I buy?” Be clear so that everything you say brings you closer to achieving it.
3. Define a precise message
To capture and maintain the interest of your audience, your message has to be focused on their benefit. Anything you say to support that core message will reinforce the benefits of acting and the cost of not acting. Example: “If you use Instagram strategically, your pizzeria will sell between 10 and 30% more.”
4. Understand the context
Video conferencing has peculiarities that must be considered. The most important is distance. Even if the audience sees and listens to you, it hinders your ability to connect and capture the nuances of their reactions. This requires you to convey simple messages and make sure they understand you. If you present with visual aids, it is very likely that your face will not be seen or that you look tiny, which will require special energy on your part to keep them attentive.
5. Have a sturdy build
To be understood and listened carefully, your ideas have to have structure. At its most basic, this means introduction, body, and closing.
Introduction: it will help you to put them in the situation and mark the objective. “Today I come to tell you how to sell between 10 and 30% more using social networks.”
Body: where you will detail what you have schematically promised in the objective. Example: “the three reasons to use social networks in your business”.
Closing: here you will summarize the key points and ask for action. Example: “So if you implement a robust strategy, your business will grow at least 10% in the next two months, do you think we go ahead?”
Speaking in public is nervous. If to this you add the technological complexity of video conferences, more.
But fear itself is of the unknown. Therefore, if you rehearse your presentation out loud until you internalize it and do technical tests before starting the videoconference, half of those nerves will go away before you start. Video conferencing is here to stay and if you want to stay relevant in the ever-changing professional world, you will have to figure out how to succeed with it.
Follow these six steps and you’ll see how you do it.