Sell ​​in times of crisis

Fitur 2020: Spanish tourism faces the transformation of its model

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The crisis concept

The word crisis comes from the Greek: krinein, which means to separate, break, or filter. Those companies that prepare and adapt better will be strengthened. Others will be forced to close.

Chinese culture describes the concept of crisis as a combination of threat and opportunity. You need to think of an alternative plan to reinvest. It’s time to row against the current, although you may not believe it until now the wind was coming in favor.

Your whole environment has changed in just a few weeks and you think you can’t do much more than accept the regulations and weather the storm.

Don’t get paralyzed

You must differentiate yourself even more since the supply is much greater than the demand. That consumption decrease does not mean that it disappears, behaviors change but new opportunities open up.

The key is to act quickly to gain the tag quota that those who will be paralyzed will lose. Not all industries will be affected in the same way. Find a way to be essential or help improve this situation with your product or service.

These are complicated months, take the opportunity to analyze your company, and make important decisions. Before you go out to sell, first come up with a plan to help and retain your current customers. Try to come out of this situation stronger.

Selling is helping

What is missing right now is empathy. Think of your client and all the people behind. Show why you should be respected by helping when things get worse. Avoid acting as if nothing is wrong, the situation is very complicated, and ignoring it is not a solution. Communicate more than ever and don’t hide. How can you help your clients? Find solutions so that they can continue to buy your services or products. Do your part by applying free shipping or special discounts. It is the moment to have a detail that they will never forget.

Sharpen the ax

Take advantage of this situation to make adjustments that should have been made long before the crisis. The results will not come, you have to go looking for them more than ever. Try to see opportunities where others see obstacles. React in time. Surround yourself with good professionals and if you need help ask for it.

The 5 is a process management method of Japanese origin. Each principle constitutes a stage in the process and is integrated into the kaizen philosophy that we detail below:

– Seiri (Rank)

– Seiton (Order)

– Seiso (Clean)

– Seiketsu (Standardize)

– Shitsuke (Maintain discipline)

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