Any entrepreneur who needs to create or improve his website is raised a lot of questions, what type of website do I need? Do I invest in social networks? Is it worth being on LinkedIn? Will advertising on LinkedIn work for my company? Google?
Today on the Internet there is an infinity of technologies, social networks, and marketing techniques, choosing the right combination for each project is not an easy task nor is it obvious.
The good news is that everything can be measured and analyzed in a rational way, and some professionals have specialized in this type of service.
Therefore, before investing 1 euro in making a website, in online advertising, or in social networks, you have to analyze the data and define the company’s Digital Strategy, which will serve as a “roadmap” in order to develop the website and ensure that investments in online marketing and advertising are profitable.
Generally, a Digital Strategy is carried out in 3 phases:
1. Diagnosis of the current situation
Today there are innumerable tools to analyze in detail the Demand of each sector (the searches that are made in Google) and how the Competition and the company itself are positioned. This analysis gives us a very detailed “photo” of the sector and the competition.
2. Definition of objectives
Once the current situation has been analyzed and understood, the objectives to be achieved must be defined, the more detailed the easier it will be to monitor and achieve. In this phase, the resources to invest, both economic and human, must also be defined.
3. Digital strategy and marketing plan
Finally, the most appropriate Digital Strategy is defined for each client based on their objectives, resources, and especially the competition, since on the Internet it is enough to be a position above your competition, it is not necessary to waste resources. It is then reflected in a detailed Marketing Plan that will serve as a roadmap for the next few years.