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How do brands die?

the brand is something alive; it is born, develops, transforms, falls ill, and dies. Big company brands have disappeared, not only small company brands disappear. We are all exposed to market...

Keys to communicating by phone successfully

Globalization, teleworking, social distance ... it is not always possible to see face to face. Nor is it always possible to see each other by videoconference. Despite this, we need to...

Coronavirus: the Chinese Chernobyl?

If the United States continues with the correct strategy of pressure on China to show its weaknesses, it could once again be the only superpower I wrote a little over a year...

Health or privacy?

In recent days we are witnessing the birth of numerous apps, at the European, state, and even local level, to help the authorities manage the coronavirus crisis through self-diagnostic tests and...

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Fitur 2020: Spanish tourism faces the transformation of its model

Reconversion of the product and the destination. Saturated cities and mature destinations look for alternatives to their success. Sustainability and digitization are the two main challenges that will mark the future of the sector With virtual or augmented reality glasses, and without...

Strategic Empathy

Have you ever looked at yourself in the mirror and said to yourself "I deserve much more than what I have achieved"? I understand you. It happened to me. Surely you are a person with great aspirations and you will be with...

Without a compass, but with a map

No one has the compass that points the way back to pre-pandemic income and employment levels No one has the compass that points the way back to pre-pandemic income and employment levels. Nobody. And be wary of whoever claims to have it....